Inspired by the research and talent bank of the institute, Prof. Arindam Chaudhuri envisioned the idea of publishing Journals; IIPM has started five Academic Journals The 4Ps(Marketing) is one of them. As a part of our academic endeavors, these journals aim to integrate academia and industry to create intellectual capital. And thereby, contributing towards the economy by creating quality Leaders, entrepreneurs and managers.
These journals provide as a platform and forum where creative and valid ideas, contemporary & tacit knowledge can be accommodated and archived. These publications create a space where ideas, theses, anti-theses, unconventional theories find place for expression and exposure. This also aims at empowering professionals everywhere to lead more productive (work) lives by disseminating knowledge processed here at the IIPM Intelligence Unit.